We’ve all been in the events game long enough to now a successful event takes meticulous planning. From food to audio and visual elements to seating, every aspect of your event carries the weight of its own importance. And you naturally want to make sure you cover every detail.
You’ve put a lot of thought into your events, but have you ever considered the difference your color choices can make? My friends at CORT Events are here with a bit of help on how to use color to help tell the story of your event. Don’t worry if you think you’re not good at choosing colors — by the time you finish reading this guide, you’ll be able to tackle color more confidently.
Before you choose the colors for your clients next event, it’s important that you both have a clear idea of what they want the event to achieve. This is a key step in helping to determine the colors you’ll be choosing on their behalf.
Basing your color choices on the reactions that they inspire can help you set the tone for your client and drive attendees in the direction they’re intended to go.
For example, red is a high-energy color that triggers excitement in the brain, while orange stimulates collaboration. Pink and purple suggest nurturing and peacefulness, while blue is another calming color that’s known for helping people relax their bodies and minds. Yellow is considered a “detox” color that helps attendees clear their minds and prepare for productivity. Green suggests harmony and helps boost creativity and innovation.
Choosing the right furniture can go a long way toward bringing your color palette to life. Opt for tables, piping and draping, and lighting that fit your chosen color scheme. Soft seating like chairs, sofas, and ottomans can also provide pops of color that are both beautiful and fun.
Your décor also gives you a chance to play with color. From flowers to balloons to garlands and even photo booth backdrops, the possibilities for vibrant and memorable color are truly endless.
If you’re looking for a partner that can help, make your event a truly memorable one while still staying safe and healthy, turn to CORT Events. Their team of account execs are all planners themselves and can be that added hand in design and detail support to help save planners a lot of time. To learn more, visit www.CORTEvents.com.
